Impact is at our core and is our very reason for being. We have included in our Company Resolution an official statement about our company purpose, as well as Director duties and obligations to protect and safeguard the interests of planet and people, not just those of our shareholders (documentation is available upon request). At the heart of our management approach lies the well-being of our team members. We ensure that all our employees are paid a living wage and offer them ample opportunities to upskill and progress within the company through on-the-job training and workshops. In addition, we prioritize mental health and provide support both internally and through professional third-party resources. At our company, we place significant value on diversity and gender equality. Our management team consists of an equal representation of both males and females, with women comprising 50% of the team. Additionally, we take pride in our team's ethnic diversity, with 18 employees hailing from 9 distinct ethnic backgrounds.
From an environmental perspective, the reduction of meat intake is an undeniable way for individuals to significantly decrease their carbon emissions. Our mission is to make this shift accessible to everyone without sacrificing taste or experience, while also providing superior nutrition compared to traditional meat. We are not against meat - in fact, many members of our team, including our founder and CEO, still enjoy meat. We have a deep respect for farmers, who are some of the hardest working people in New Zealand, however, the intensification of farming in our country is contributing heavily to emissions and damaging our waterways to a sometimes-irreparable extent. Therefore, we believe that a transition, even a partial one, to alternative protein sources is absolutely necessary.
Our main ingredient pea protein is certified organic (as is our coconut sugar), and we hope to ramp up organic content where and when possible, with the long-term aim of supporting regenerative farming practices and soil rehabilitation that help sequester carbon. We're also looking to integrate local ingredients when available - to put our money where our mouth is, we commissioned a report with PwC as part of a government grant to assess the feasibility of a local legume protein extraction facility in NZ which was the first initial step to assessing whether locally produced plant proteins / how the alternative meat trend could benefit and create new revenue streams for kiwi farmers wishing to transition activities and the place NZ could hold in the global protein shift.
At present, we are directing our investment towards an innovative fermentation research and development project that utilizes agricultural waste products from New Zealand to generate high-value protein and create a circular economy. This initiative is a step forward in reducing our environmental footprint even further. Additionally, we actively monitor any of our products that are not compliant with our rigorous commercial standards but are still safe for consumption. These products are then donated to community soup kitchens and dog shelters, ensuring they don't go to waste.
We're still a young company (only 1.5 years in market) but we're currently in the process of applying for a number of certifications including BCorp, carbon measurement/neutrality and living wage certifications. At our company, we place significant value on diversity and gender equality. Our management team consists of an equal representation of both males and females, with women comprising 50% of the team. Additionally, we take pride in our team's ethnic diversity, with 18 employees hailing from 9 distinct ethnic backgrounds.
We've launched our company with snacks at the fore for people on the move, but we are excited about other impact-driven opportunities we hope to pursue once we're more established, namely goods for disaster relief operations, peacekeeping operations, and nutrition to remote areas / 3rd world countries. Our ambient (long shelf-life without refrigeration), clean label products are extremely well suited for this.
We also embody adventure and mountain culture (so much so that we used a skiing term that means "off the beaten track" as our name). Like Air New Zealand, we are passionate about supporting people on their journey to exploring the great NZ outdoors both here and abroad. We will be launching into the USA in June 2023, boldly recreating an NZ backcountry hut at America’s largest outdoor retailer expo, and are conquering Australia as we speak. By partnering with Off-Piste, Air New Zealand would not only be supporting an ambitious NZ enterprise to become an iconic New Zealand brand, but also helping us to spread our wings and raise awareness of Kiwi enterprises and ingenuity in these two key export markets.
But don't just take our word for it. Off-Piste Plant Based Jerky has passed rigorous ranging reviews from the toughest mainstream retailers like New World, PaknSave, Countdown, BP, Mobil, Z Energy, and Torpedo 7. We're currently ranged in 632 confirmed stores across New Zealand, and we're ready to take on the world!
So, our fellow adventurers, if you're ready to experience the taste of New Zealand in every bite, why not give Off-Piste Plant Based Jerky a try? We'd be proud to help showcase Kiwi ingenuity, excellence and kaitiaki on one of the most iconic and respected airlines in the world, not only through our innovative, better-for-you products but also through the values we stand for and embody as a company. Let's conquer the world, one epic snack at a time.